YCN - Research & Development

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Collide - Research & Development

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Conversation - Research & Development

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Analogue Communique 3-D - Part 3

I brought to the third and final session the materials I had from the prior class and in addition an A2 sized sheet of black card. This card would be the basis on which I would build up the 3-D type. To ensure I would fit the text upon the surface, I initially drew out the word onto the card using a black pen.

Eyelets Being Prepared

First Threads In Place

My tutor supplied my with some basic cream coloured wool which was available, this helped in building up the structure of my typeface to a more reasonable weight compared to the sizing of the card. I decided to use the wool in this way due to the lack of weight the embroidery thread provided on there own. However this did change the structure and look to my piece. Though i feel it gave more room for experimentation.

Technique For Creating the E

Experimentation

I found my first technique of threading both the wool and the embroidery thread through together to end up with a very messy result which I was not fond of. I wanted the piece to have a clean look though with unusual material choices, as to reflect the words meaning. Due to the undesirable result of my first method I adapted the process as I carried on.

Technique Two - Stitching

Close-Up

I found threading the wool through and proceeding by "sewing" the embroidery thread within the wool, to be a much more impactful way of making the colour stand out. I then proceeded to use this technique in varying angles throughout the word. I felt the piece needed some last minute tidying as the beginning letter dragged down the finished look of the piece. therefore I sewed the letter together in a way which would wrap the loose threads back into the main body.

Final Piece

Overview

Overall I am indifferent as to the outcome of the piece, I have found the steps I learnt along the way to be useful, though would have preferred for the piece to have the same technique used throughout. However, another way of looking at it would be that the varying techniques display the variety that expression denotes. I feel that the piece has been successful in terms of the finished look and therefore I am happy with such. Next time I would experiment with a wider variety of materials and techniques before applying the chosen method in its entirety.

Final Piece

Analogue Communique 3-D - Part 2

For the second part of this workshop I purchased some eyelets and brightly coloured embroidary thread, along with some black and neon coloured card as to begin experimenting with my idea. While creating the below I found inserting and securing the eyelets in place to be a lengthy process. This was due in part to my packet of eyelets only containing one side and only having to hand a craft-knife, scissors and the said materials. I used the craft-knife to effectively separate the backs to the eyelets into sections, this allowed for them to be flattened against the card. I felt if I had access to a hammer perhaps this would have helped along the process of flattening the eyelets back against the card.

Front

Back

After discussing my progress with our tutor Nick, I decided joining the letters of the word up would be a pleasant aesthetic touch. I decided to begin planning on where the eyelets would be positioned for the next session on a separate piece of paper. This was also to be used in terms of gauging whether I had enough eyelets to carry the project forward or whether I needed to purchase more.

Eyelet Plan

Analogue Communique - Part 3

The images shown left are small scale variations on my typeface, placed on sheets of A3. I created these before creating each letter of the sentence in A3 size. The purpose of this task was to encourage us to think about how we would and could upscale a piece to a large scale.

I started the process of enlarging the typeface by using black paint and a thick decorating paintbrush. I chose this method as to see how changing the medium and technique would alter the outcome.





However, upon using the masking tape to ensure the paint would stay within the specified areas, this then left its own marking. This is demonstrated within the below image. I like the effect the paint has on the a, the thickness of the paint as ensured it is bold and in combination with the now "deteriorated" I and m it gives off a grunge aesthetic. After discussion with my tutor, although I am fond of some grunge designs, I felt it didn't work in this case as I was aiming to replicate the design on a larger scale, as close as possible. I wanted to ensure the seperate lines were well defined and so started to use the craft knife and scissors in combination with black paper to create the sentence.

Masking Tape & Paint

Process Shots For Large Cut-out A3 Lettering:

Shape Outer Sorted - Inner To Go

Upon using the craft-knife I soon found it was unsuitable as a tool to cut-out the letters from the paper. This is due to the flimsy nature of the paper and so I learnt for this task it would have been better to carry it out upon card. Another element I learnt here is to practise the method of production in question prior to creating the piece, this then prevents any investment in unsuitable materials.

Pens and Paper At The Ready

Final Outcome:

Final Piece

 

Added Hyphen

As mentioned, If I were to carry out this experiment again I would use card rather then paper to create the lettering. I also feel like an extra dimension of curiosity and intrigue could be brought to the typeface through using a "shadowed" image of the shape as a reflection of sorts, or perhaps through developing the typeface into a 3-D form.

Cinema 4-D - Digital Prototypes Cont.

Initial Ideas

Initial Sketches

For the bottle and can packaging designs, I started by deciding on the sort of product I wanted to base the design around. I then created rough sketches based on some visual research of the current market for these products. I found plenty of examples for the Elderflower and berry cordial, though for the healthy soda drink I was at a loss, though found plenty of pre-exsisting soda and energy drink brands to use as a guide instead.

Bottle Inspiration Mood-board 

Can Inspiration Mood-board 

Bottle Illustration Process

Label Shaping

The images shown to the left are to visualise the design process I went through to get to my final outcome. I started by experimenting with different typefaces until I found one appropriate before creating each individual graphic element. Once these pieces were created I began to look at colour and how I wanted the product to come across. In this case I wanted the product to come across as a delicate drink, one suited as a tasty alternative to spirits.

Final Design

Can Illustration Process

Logo Experimentation

For the can design I wanted to treat it as if it were for the same brand, though with an added kick. therefore I kept to the fruit theme and hand-script typeface, but instead used more saturated and contrasting colours. The above image shows my logo development, as does the below images demonstrate my experimentation with background colour schemes.

With this example above, I felt the salmon pink colour was too close to that of the strawberry to contrast against the logo. Therefore I experimented using a lighter lime before then taking this to a light yellow.

Final Design

Alternative Design

Outcome

I am very pleased with my outcomes for this task and feel I have demonstrated my understanding of the task well. I feel for the can design I perhaps needed to use brighter colours to really make the illustration stand out. Though I feel including the zigzag stripes has helped bring an energy to the design which it needed.