Cinema 4-D - Digital Prototypes Cont.

Initial Ideas

Initial Sketches

For the bottle and can packaging designs, I started by deciding on the sort of product I wanted to base the design around. I then created rough sketches based on some visual research of the current market for these products. I found plenty of examples for the Elderflower and berry cordial, though for the healthy soda drink I was at a loss, though found plenty of pre-exsisting soda and energy drink brands to use as a guide instead.

Bottle Inspiration Mood-board 

Can Inspiration Mood-board 

Bottle Illustration Process

Label Shaping

The images shown to the left are to visualise the design process I went through to get to my final outcome. I started by experimenting with different typefaces until I found one appropriate before creating each individual graphic element. Once these pieces were created I began to look at colour and how I wanted the product to come across. In this case I wanted the product to come across as a delicate drink, one suited as a tasty alternative to spirits.

Final Design

Can Illustration Process

Logo Experimentation

For the can design I wanted to treat it as if it were for the same brand, though with an added kick. therefore I kept to the fruit theme and hand-script typeface, but instead used more saturated and contrasting colours. The above image shows my logo development, as does the below images demonstrate my experimentation with background colour schemes.

With this example above, I felt the salmon pink colour was too close to that of the strawberry to contrast against the logo. Therefore I experimented using a lighter lime before then taking this to a light yellow.

Final Design

Alternative Design

Outcome

I am very pleased with my outcomes for this task and feel I have demonstrated my understanding of the task well. I feel for the can design I perhaps needed to use brighter colours to really make the illustration stand out. Though I feel including the zigzag stripes has helped bring an energy to the design which it needed.