Within the animated review of the Daniel Kahneman’s book “Thinking, fast and slow”(as seen above) he lists and describes the different ways of approaching decisions and judgement. Fast automatic vs slow logical systems encompass the fight or flight reaction verses logical thinking. Meanwhile anchoring is the judgement based on the available facts, this can be affected by the science of availability which is dictated by the media and/or information you come across. Loss aversion is quite simply the judgement of a course of action based on the risk of loss; framing can persuade a person through the way in which the loss is addressed. Sunk costs is a type of judgement based on the invested past cost verses the possible risk.
I feel these points could be useful when thinking about how to frame and present my outcome. This would be useful in terms of looking at social, ecological and economic issues.
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